How do I use Instagram to sell art

First, set up your Instagram account. 

Choose a professional name that hasn't been taken. Many artists like to go with their full name + "art" or "draws" or "paints". Describe what you do in your name. Don't make them guess.

Link it to your professional Facebook page for your art. Surely, you have one by now?

Second, start posting strategically. 

  1. What
    • Be authentic.
    • Focus on your audience 
    • Post high quality, well edited pieces of art
      • Don't post stuff that doesn't look good because then it reflects badly on you
  2. When
  3. How
    • Post snippets of what you are doing to your stories to stay relevant
    • Record timelapses of you doing a certain part of your work
    • Use hashtags to target specific audiences

Third, notice and be noticed.

    • Use hashtags! Make some unique, some broad. Capture the interest. If you're painting cats, don't use the hashtag of "dogs"
    • Comment on other pieces of art by other artists
    • Search hashtags and comment on things you like
      • Choose the "Recent" tab and go from there as those aren't just the most popular
      • People will like and comment back
    • Add content to your Stories 
      • Spotlight other artists
    • Ask questions of other artists
    • Be consistent
Have you started making videos on Youtube? Post parts of those videos to your Instagram at a time when people will actually be looking at it.

Consider making a series of a certain type of subject. For instance, I did a series of "fowl words birds" on Instagram that was just a limited run. It shows that you can stick with a theme and have variations on an idea. 

Keep it playful!

Fourth.

Bonus:
Studio Ghibli Jazz as background music #getinspired

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